Open: 2 to 6 July 2019

WOLFSKIN TECH LAB to appear as an exclusive pop-up concept + Showroom at the Berlin Fashion Week

Idstein, 01.07.2019 – In parallel to the Berlin Fashion Week, WOLFSKIN TECH LAB will be opening its exclusive pop-up store + showroom on Berlin’s main shopping street – Kurfürstendamm – from 2 to 6 July 2019.

WOLFSKIN TECH LAB is member of the Fashion Council Germany since July 1st and will be presenting its urban styles in an exclusive location in the Charlottenburg district of Berlin during the Berlin Fashion week. The pop-up store, covering 85 sq. metres and located on Kurfürstendamm, will be the perfect setting to stage the collection with a new sales concept to both the trade and end consumers alike. Fans of the visionary premium line will be able to shop the current WOLFSKIN TECH LAB Spring/Summer 2019 collection in the front end of the store. The rear will act as a showroom, is reserved for buyers and the trade, and is intended for placing orders for the WOLFSKIN TECH LAB Autumn/Winter 2019 collection from 1 to 6 July. Furthermore, there is an exclusive preview of the Spring/Summer 2020 in a gallery atmosphere.

WOLFSKIN TECH LAB will be celebrating the opening of the pop-up concept on 02.07.2019 with a kick-off event, to which selected guests and the press have been invited. Buyers and the press will have their own guest management system and a shuttle service during the fashion week.

WOLFSKIN TECH LAB Autumn/Winter 2019

The premium line, WOLFSKIN TECH LAB, inspires fashionistas and represents pioneering technology with an outstanding design. All WOLFSKIN TECH LAB products have been developed with maximum performance in mind, and symbolise an urban lifestyle plus the following concepts: in harmony with nature, innovation and technical transformation.

The collection, inspired by the hi-tech nation Japan, comprises 18 innovative styles for both men and women in the upcoming Autumn/Winter 2019 season. WOLFSKIN TECH LAB was designed for a smart generation – powered by technology and a winner in any weather. The style is ageless, modern and sophisticated. The products are characterised by top performance and high quality, perfect for an urban lifestyle.

WOLFSKIN TECH LAB pop-up store address

Kurfürstendamm 188, (corner) Schlüterstraße

10707 Berlin Charlottenburg

Opening times:

9 a.m. to 8 p.m.

About Berlin Fashion Week

The Berlin Fashion Week presents the latest collections and trends of German designers, popular labels and upcoming creatives twice each year. More than 3,500 exhibitors will be presenting their collections at the fairs during the Berlin Fashion Week in July 2019, designers will be showing their collections for the Spring/Summer 2019 and 2020 at the MBFW and Berliner Salon. The Berlin Fashion Week is the meeting place for buyers, trade visitors and media representatives from both home and abroad. Berlin has established itself as the home of new fashion trends within a few seasons thanks to the numerous events which take place during the Berlin Fashion Week such as fashion shows, fair platforms, receptions and showrooms. Last season, up to 70,000 trade visitors came to the Berlin Fashion Week, and both regional and international journalists were present at the fashion shows, fashion fairs and conferences, which resulted in 5,000 articles in newspapers and more than 5,000 reports online.

Press contact:

Kerstin Pooth (Director PR & Cooperations)

Sato Feller (PR Manager Lifestyle/Fashion)

Tel.: +49 (0)6126 / 954 135

Email: sato.feller@jack-wolfskin.com