WOLFSKIN TECH LAB is looking for the GQ Gentleman of the Year – The partnership with the German lifestyle magazine in 2019 is now in its third year
Idstein, 01.07.2019 – For the third time in a row, WOLFSKIN TECH LAB is the partner of and outfitter for the men’s lifestyle magazine in Germany “GQ” in their quest for Gentleman of the Year.
Alongside GQ, WOLFSKIN TECH LAB is once again on the lookout for a brand ambassador for the lifestyle magazine in 2019. Following a public online vote, 10 finalists will be chosen by GQ and a jury comprising experts from the industry to take part in the two-day final. The winner will then be accompanied for a year and presented on all GQ channels.
A clearly defined strategy was developed together with the global media company Condé Nast especially for the cooperation, in order to include specific WOLFSKIN TECH LAB items in the ‘Gentleman of the Year’ format. The collaboration will cover and link all aspects of print, web and social media. This will once again enable WOLFSKIN TECH LAB to secure a strong presence for months and will thus increase attention towards the premium outerwear for a discerning and fashion-conscious target group.
About WOLFSKIN TECH LAB
WOLFSKIN TECH LAB represents pioneering technology and an outstanding design. The premium line inspires fashionistas, who attach great importance to maximum performance. Articles from WOLFSKIN TECH LAB are also symbolic of an urban lifestyle, in harmony with nature, and innovation and technical transformation.
Kerstin Pooth (Director PR & Cooperations)
Sato Feller (PR Manager Lifestyle/Fashion)
Tel.: +49 (0)6126 / 954 135