WOLFSKIN TECH LAB to appear at the InStyle Lounge and the Be InStyle customer event
Idstein, 01.07.2019 – WOLFSKIN TECH LAB will be taking part in the InStyle Lounge as well as Be InStyle Event for the first time from 3 to 5 July 2019 during the Fashion Week Berlin.
By collaborating with the German fashion magazine, InStyle, JACK WOLFSKIN is reinforcing the strategic direction of the WOLFSKIN TECH LAB collection geared towards an urban, fashion-conscious target group and is consolidating the high-end placement and top design standards of the products.
The InStyle Lounge is now in its fifth year. During the Berlin Fashion Week the InStyle magazine invites prominent customers, partners and influencers to spend two days experiencing carefully selected labels. On the third day of the event, the magazine’s readers then have the opportunity to immerse themselves in the brand worlds of the participating labels. The entire event is reported on extensively and placed on all the InStyle media channels.
WOLFSKIN TECH LAB will have its own interactive stand at both the InStyle Lounge on 3 and 4 July as well as the Be InStyle customer event on 5 July. Activities for the guests will include, among other things, a preview of highlights from the collection, the opportunity to design WOLFSKIN TECH LAB t-shirts along artists who undertake custom artwork as well as a competition.
About WOLFSKIN TECH LAB
WOLFSKIN TECH LAB represents pioneering technology and an outstanding design. JACK WOLFSKIN has managed to inspire a fashion-conscious and lifestyle-enthusiastic target group with this line, who attach great importance to exceptional performance. Articles from WOLFSKIN TECH LAB are also symbolic of an urban lifestyle, in harmony with nature, and innovation and technical transformation.
Kerstin Pooth (Director PR & Cooperations)
Sato Feller (PR Manager Lifestyle/Fashion)
Tel.: +49 (0)6126 / 954 135