Trendsetter HIGHSNOBIETY|showcases WOLFSKIN TECH LAB
PARTNER IN STYLE
EXCLUSIVE COOPERATION WITH GLOBAL MEDIA COMPANY
PROGRESSIVE SHOOTS FOR LOOKBOOK & SOCIAL MEDIA CONTENT
ALIGNMENT WITH HIGHSNOBIETY’S HIGHLY ENGAGED AND INFLUENTIAL AUDIENCE
Idstein, December 2019 - The innovative and high-tech WOLFSKIN TECH LAB design line is launching an exclusive communication campaign for their pinnacle collection, with the leading global media brand Highsnobiety. The partnership aims to bring awareness to WOLFSKIN TECH LAB products and tap into Highsnobiety’s core audience of style conscious affluent consumers, with high cultural influence.
This cooperation, which is slated for three seasons, will kick off with a fashion shoot at one of the collection’s main sources of inspiration: Tokyo, Japan.
Highsnobiety reaches 50 million unique users a month via digital media channels and print magazine. With the releases for the 2019 autumn/winter collection of WOLFSKIN TECH LAB, Highsnobiety has achieved nearly 5 million page impressions on its own channels. Additional shoots, influencer campaigns and an event are planned for the coming season.
WOLFSKIN TECH LAB - Taking outerwear to the next level: the focus is on urban, clean design, sustainability and high- performance styles. This high-end international line appeals to fashion-forward aesthetes who also set store by exceptional functions and fair production standards. WOLFSKIN TECH LAB is available online and in selected premium fashion stores.
WOLFSKIN TECH LAB
Jack Wolfskin Kreisel 1
Kerstin Pooth (Director PR & Cooperations)
Sato Feller (PR Manager)
Tel.:+49 6126 954-135