February 2020

Strong debut for Wolfskin Tech Lab at NEONYT in Berlin

Runway: innovative styles in a spectacular editorial show

State of the art: exhibiting on its own stand at the trade fair at berlin tempelhof airport

Idstein, Januar 2020 – It was a magnificent debut: WOLFSKIN TECH LAB showcased its new 2020 autumn/winter collection for the first time at NEONYT, the global hub for fashion, sustainability and innovation.

The highlight was the NEONYT Editorial Fashion Show: ‘Back to nature’, a spectacular runway show with the theme ‘High street fashion meets outdoor’, featuring looks by international sustainable brands. In the new home of the Berlin Fashion Week, Kraftwerk Berlin-Mitte, the show also included styles from the WOLFSKIN TECH LAB 2020 autumn/winter collection – staged with real class by Claudia Hofmann, renowned stylist and co-founder of the Fashion Council Germany, to which WOLFSKIN TECH LAB was recently admitted as a member.

WOLFSKIN TECH LAB also had its own stand at the NEONYT TRADE FAIR for the very first time. Hangar 4 of the legendary Berlin Tempelhof Airport was the perfect setting to present the new collection at the world’s biggest trade fair for sustainable fashion.

True to its motto, ‘Taking outerwear to the next level’, WOLFSKIN TECH LAB offers urban, clean design with a particular focus on sustainability and high-performance styles. This high-end international line appeals to fashion-forward aesthetes who also set store by exceptional functions and fair production standards. WOLFSKIN TECH LAB is available online and in selected premium fashion stores.

Press contact:
Kerstin Pooth (Director PR & Cooperations)
Sato Feller (PR Manager Lifestyle/Fashion)
Tel.: +49 (0)6126 / 954 135
Email: sato.feller@jack-wolfskin.com